Successful bloggers have to keep their heads around many different aspects of the medium – but at it’s core is being able to write compelling and engaging content on a consistent basis over time.

How you do this will vary from blogger to blogger to some extent as each blogger has their own style – however there are some basic principles of writing great blog content that might be worth keeping in mind.

Below are a few of the lessons I’ve learned on the topic over the years.

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